OUR PHILOSOPHY 

NATURAL

INGREDIENTS

100%

BALANCE

AND RESTORE

NOT TESTED

​​ON ANIMALS

Discover the Difference Nature Makes

The Power of Nature

Your skin thrives on skincare that is made from pure and natural ingredients. In addition to being safe and healthy, ingredients made by Mother Nature are also highly effective. While plant oils and botanical extracts nourish, protect and soothe your skin, essential oils gently stimulate your skin's ability to balance, regenerate and renew itself. 
Natural Skincare aspires to maintain and restore the balance of your skin, and to awaken true beauty and well-being, inside and out.
Supported by Truly Natural Skincare and a balanced lifestyle, your skin will look and feel healthy, balanced and vibrant - and it will proudly show that distinctive glow of true natural beauty.

100%
Sustainability

One popular sustainable material being used in the green packaging sector today is recycled polyethylene terephthalate (PET). PET has been a favourite choice for personal care product packaging due to its similarities with glass, and because it is a 100% recyclable material.
The National Association for PET Container Resources (NAPCOR) came out with a study in 2010 that provides lifecycle inventory (LCI) data for recycled PET and high density polyethylene (HDPE) plastic resins. The study’s LCI report indicates that incorporating recycled PET resin in the manufacture of a package significantly reduces the environmental footprint of that package in terms of production energy required and greenhouse gas emissions.

Never Tested 
on Animals

Our products are tested on BABY FIRST CANADA employees, friends and family, but never (ever) on animals. We are against animal testing and ensure our manufacturers adhere to this same principle. BABY FIRST CANADA believes in safe and effective testing alternatives, while ensuring product and consumer safety. Reinforcing our commitment, we are Cruelty-Free and a certified member of the Leaping Bunny Program, the highest standard for companies committed to no animal testing. Learn more about the Leaping Bunny standard.